Hi! Welcome, I’m so glad you’re here.
My name is Julian Lugo, Purpose & Empowerment Coach and the Founder of HYPE Coaching LLC, founded in 2025. My hometown is Holland, Michigan, a small town that sits on Lake Michigan and home of the famous Tulip Time Festival.
After graduating college and leading Youth Development Programs for Hispanic and Latino/x youth for three years in the nonprofit world, I felt a strong calling to pursue a purpose-driven career. A career that wasn’t afraid to go deeper or ask all of the questions I was curious about. The nonprofit sector, and more specifically a 9-5 job, was no longer fulfilling.
Since 8 years old, it was always clear what little Julian wanted: he wanted to be a “star” and move to the big city one day. Watching shows like ABC’s “Dancing with the Stars” with my mom to eventually auditioning as a singer on the popular hit TV shows, “The Voice” and American Idol, I was reminded of my “why”. Through my struggles as a Queer, BIPOC, and bilingual professional who battled mental health challenges and bullying as a kid in school, I feel like I finally found my purpose: life coaching and entrepreneurship. Do I have all of life figured out? Absolutely not. However, I’m determined to stay in alignment with what feels authentic to me, blocking out what isn’t, and helping guide and encourage others the way.
My mission is clear: I’m on a journey and revolution of spreading the message of self-love and empowerment everywhere I go, and with everyone I’m able to positively impact. I hope you decide to take that “risk” you’ve been putting off, love yourself unconditionally, and to never play small. Live the life of your dreams and be bold in every room you walk into. I’m rooting for you, and I’ll always be your best hype man, coach, cheerleader, ilo que sea!
With Kindess & Gratitude,
—Julian
Julian possesses a Bachelor of Arts (B.A.) Degree from Hope College with focuses in Psychology & Musical Arts and is now a Certified Life Coach through the Jay Shetty Certification School. He has now relocated to Austin, Texas and plans to expand his coaching services to New York and California in 2026. For booking, please email hypecoachingllc@gmail.com
My Approach
Focusing on empowerment, Julian’s coaching style is purpose-led coaching, unlocking the individual’s full potential and moving them closer to their desired goals. Every client will kick off their first session with Julian in a free “Discovery Session,” assessing the client’s main goals, desires, and ultimately describing the life or self-transformation they’re looking for. Julian will let them know what the purpose and role of a life coach is, what life coaching is not, and then follow up to begin onboarding the client if the client & coach relationship results in a good and appropriate fit.
Mission Statement
Empowering teens, young professionals, entrepreneurs, and celebrities to use their unique stories, dreams and self expression to become unstuck with more clarity, purpose, passion, and embracing self love as a lifestyle to build inner confidence and self-transformation.